We’re officially one month away from the Coldest Night of the Year (CNOY) 2025! Thank you for registering to walk with SHOW on Saturday, February 22nd to support those in our community experiencing homelessness and housing insecurity.

Here’s what you can expect on the big day:

4:00 pm: Check in Begins at First United Church (16 William St. W., Waterloo)

4:45 pm: Gather for opening remarks and group picture

5:00 pm: Walkers begin their 2km or 5km walk

6:00 pm: Walkers return to First United Church for a light meal and snacks!

7:00 pm: Closing remarks and see you in 2026

SHOW is so excited to have you walking with us, and we know you’re ready to make a big impact. To help you maximize your fundraising efforts, here are a few tips and tricks:

• Personalize Your Fundraising Page: Share why you’re walking and how SHOW’s mission resonates with you. Adding photos and a personal message can inspire your network to donate.
• Share on Social Media: Post your fundraising link on Facebook, Instagram, and Twitter. Don’t forget to tag friends and encourage them to support or join your team!
• Set Milestones: Offer fun incentives like “If I raise $500, I’ll wear a crazy hat for the walk!”
• Send Reminders: Follow up with potential donors who may have missed your first ask. A quick reminder can go a long way!

Every Step Counts

The funds you raise will directly support SHOW’s programs, including housing, food security, and life skills training for those in need. Your efforts are creating real change in our community, and SHOW staff couldn’t be more grateful.

If you have any questions or need support with your fundraising, please don’t hesitate to reach out to Event Director Leigh-Ann.

Thank you for walking with us—we can’t wait to see you on February 22nd!