At Supportive Housing of Waterloo, we are excited to announce the launch of our new logo! This update celebrates our legacy while embracing a fresh perspective that reflects our commitment to stability and support in the Waterloo Region.

Supportive Housing of Waterloo is excited to present a refreshed logo that embraces the name by which we are most recognized—SHOW—while honoring the legacy of our past. The new design maintains the familiar colors that have long represented our organization and continues to feature the house symbol, a key element that reflects the foundation of our work: providing stable, supportive housing. This update modernizes our visual identity while preserving the warmth and inclusivity at the heart of our mission. By emphasizing “SHOW” and retaining the image of a home, the logo strengthens our connection with residents, partners, and supporters, reinforcing our commitment to housing as a cornerstone of dignity and stability in the Waterloo Region.